01 / Forms, purposes and audiencesOur own example
Turn left at the post office, then take the second right. The museum is on your left.
What is the main purpose of this text?
- ATo persuade
- BTo instruct
- CTo entertain
- DTo argue
Show the answer
Answer: B To instruct
The text tells the reader what to do, step by step, in commands (“Turn left”, “take the second right”). Its purpose is to instruct.
02 / Forms, purposes and audiencesOur own example
Imagine a town where every street is safe to cross. You can help make it happen: vote for the new crossings.
What is the main purpose of this text?
- ATo persuade
- BTo describe a holiday
- CTo narrate a story
- DTo explain how something works
Show the answer
Answer: A To persuade
The writer wants the reader to do something (vote) and uses direct address and an imperative to push them. Its purpose is to persuade.
03 / Forms, purposes and audiences
A letter of complaint to a company is mainly written to:
- Aentertain the reader with a story
- Bteach the reader a new skill
- Cget a problem put right
- Ddescribe a holiday
Show the answer
Answer: C get a problem put right
A letter of complaint explains what went wrong and asks for something to be done, such as a refund or an apology. Everything in it should serve that purpose.
04 / Forms, purposes and audiences
What is the main purpose of a review?
- ATo tell a made-up story
- BTo give step-by-step instructions
- CTo report the news
- DTo judge whether something is worth trying
Show the answer
Answer: D To judge whether something is worth trying
A review gives an informed opinion on a film, book, game, meal or place, so readers can decide whether it is for them. It mixes information with a clear judgement.
05 / Forms, purposes and audiences
A guide for visitors to a museum mainly aims to:
- Acomplain
- Bargue
- Cinform
- Dnarrate
Show the answer
Answer: C inform
A guide gives clear, useful information: what to see, where things are and when they open. It may be lively, but its main job is to inform.
06 / Forms, purposes and audiences
Which feature would you expect in a review of a new restaurant?
- AStage directions for actors
- BA clear verdict, such as a star rating
- CA cast list
- DA greeting such as “Dear Sir or Madam”
Show the answer
Answer: B A clear verdict, such as a star rating
Readers of a review want to know what the writer thinks, so reviews end with a clear verdict, often a star rating. Details about the food and service back that verdict up.
07 / Forms, purposes and audiences
Which feature belongs in a speech rather than an article?
- AGreeting the audience, as in “Good morning, everyone”
- BA photo caption
- CA headline
- DA byline with the writer’s name
Show the answer
Answer: A Greeting the audience, as in “Good morning, everyone”
A speech is heard, so it greets the listeners and talks to them directly. Headlines, bylines and captions are printed features of an article.
08 / Forms, purposes and audiences
Which of these is a feature of a newspaper article?
- AA list of characters
- BA byline naming the writer
- CA greeting such as “Ladies and gentlemen”
- DA sign-off such as “Yours sincerely”
Show the answer
Answer: B A byline naming the writer
A byline tells readers who wrote the article. Sign-offs belong to letters, spoken greetings to speeches, and character lists to plays.
09 / Forms, purposes and audiences
What is a strapline (also called a standfirst) in an article?
- AA short line under the headline that sums up the story
- BThe sign-off at the end of a letter
- CThe final line of a speech
- DA list of sources at the bottom
Show the answer
Answer: A A short line under the headline that sums up the story
The strapline sits between the headline and the article and gives the reader the gist in a sentence, so they decide whether to read on.
10 / Forms, purposes and audiences
Which set of features is most typical of an information leaflet?
- AChapters and a narrator
- BRhyme and a regular rhythm
- CStage directions and a cast list
- DHeadings, bullet points and contact details
Show the answer
Answer: D Headings, bullet points and contact details
Leaflets are skimmed, not read word by word, so they use headings and bullet points to break up information, and end with where to find out more.
11 / Forms, purposes and audiences
Which opening suits a formal letter to your local MP?
- ADear Ms Khan,
- BHey Ms Khan!
- CYo, Ms Khan
- DHi there,
Show the answer
Answer: A Dear Ms Khan,
A formal letter opens with “Dear” and the person’s title and surname. Casual greetings such as “Hey” or “Hi there” suit a message to a friend, not someone in authority.
12 / Forms, purposes and audiencesOur own example
Thank you all for coming tonight. Look around you: every person in this hall can make a difference.
Which form is this most likely to be?
- AA diary entry
- BA recipe
- CA speech
- DAn information leaflet
Show the answer
Answer: C A speech
The writer thanks an audience who are present (“in this hall”) and tells them to “look around”. Talking to people in the same room is a sign of a speech.
13 / Forms, purposes and audiences
Put the parts of a newspaper article in order, from top to bottom.
- AOpening paragraph with the key facts
- BHeadline
- CStrapline that sums up the story
- DFurther detail and quotations
Show the answer
The right order:
- Headline
- Strapline that sums up the story
- Opening paragraph with the key facts
- Further detail and quotations
An article catches the eye with a headline, sums up the story in the strapline just below it, then gives the key facts (who, what, where, when) before going into detail and quoting people involved.
14 / Forms, purposes and audiences
Which headline is most typical of a tabloid newspaper?
- AA considered look at homework in secondary schools
- BHomework: what the latest research tells us
- CPupils’ council votes to review homework policy
- DSHOCK AS PUPILS BAN HOMEWORK!
Show the answer
Answer: D SHOCK AS PUPILS BAN HOMEWORK!
Tabloids use short, dramatic headlines in capitals, with emotive words like “shock” and an exclamation mark. The others are calmer and more formal, as in a broadsheet.
15 / Forms, purposes and audiences
Which headline is most typical of a broadsheet newspaper?
- APedal power: it’s wheely good news!
- BCouncil approves new cycle routes after public consultation
- CYOU WON’T BELIEVE THESE BIKE LANES
- DBIKE BONANZA!
Show the answer
Answer: B Council approves new cycle routes after public consultation
Broadsheet headlines are usually calm, factual and formal. Puns such as “wheely good”, capital letters and exclamation marks are typical of tabloids.
16 / Forms, purposes and audiences
Compared with a tabloid, a broadsheet newspaper usually has:
- Amore puns and slang
- Bfewer facts and more gossip
- Cbigger pictures and shorter words
- Dlonger articles and more formal language
Show the answer
Answer: D longer articles and more formal language
Broadsheets go into more depth for readers who expect detail and a formal style. Tabloids favour big pictures, short punchy sentences and dramatic headlines.
17 / Forms, purposes and audiencesOur own example
Hiya! Can’t wait to see you Saturday, it’s gonna be epic!
What register is this written in?
- AFormal
- BLegal
- CInformal
- DTechnical
Show the answer
Answer: C Informal
“Hiya”, “gonna”, “epic” and the exclamation marks belong to a chatty message between friends. That is an informal register.
18 / Forms, purposes and audiencesOur own example
We regret to inform you that the event has been postponed until further notice.
What register is this written in?
- AChatty
- BFormal
- CSlang
- DInformal
Show the answer
Answer: B Formal
Phrases like “we regret to inform you” and “until further notice” are polite, distant and official. That is a formal register, as used by organisations writing to the public.
19 / Forms, purposes and audiences
Which sentence is the most formal?
- ATry and be in for half eight.
- BGet here by half eight, yeah?
- CPupils are asked to arrive by half past eight.
- DDon’t be late, guys!
Show the answer
Answer: C Pupils are asked to arrive by half past eight.
The formal version uses full, polite wording with no slang or contractions. “Yeah”, “guys” and “half eight” are informal, fine in a chat but not in an official notice.
20 / Forms, purposes and audiences
Which version would suit a formal letter to the council?
- AThe playground is totally wrecked, innit.
- BThe playground is in a right state.
- CThe playground is in a poor state of repair.
- DThe playground is proper rubbish, mate.
Show the answer
Answer: C The playground is in a poor state of repair.
A letter to the council needs a formal register: Standard English and no slang. “A right state”, “proper rubbish, mate” and “innit” are colloquial.
21 / Forms, purposes and audiencesOur own example
Unlock your child’s potential with our after-school maths club. Small groups, friendly tutors and a free first session.
Who is the main audience?
- ATeachers marking work
- BParents
- CYoung children
- DTourists visiting the area
Show the answer
Answer: B Parents
“Your child’s potential” speaks to the people who choose and pay for clubs: parents. A leaflet aimed at the children themselves would sound very different.
22 / Forms, purposes and audiences
A leaflet about healthy eating for primary school children should use:
- Along technical words and statistics
- Blegal language and footnotes
- Csimple words, short sentences and a friendly tone
- Dslang and private jokes
Show the answer
Answer: C simple words, short sentences and a friendly tone
Young readers need clear, simple language that speaks to them warmly. Matching vocabulary and tone to the audience is a key part of the writing marks.
23 / Forms, purposes and audiences
A task says: “Write an article for your school website.” Who is your audience?
- APupils, parents and staff at your school
- BA judge in a court case
- CScientists at a university
- DReaders of a national broadsheet
Show the answer
Answer: A Pupils, parents and staff at your school
A school website is read by the school community, so the tone can be friendly but should stay clear and fairly formal, since parents and staff will read it too.
24 / Forms, purposes and audiences
Which would best suit a magazine article for teenagers?
- ALong, legal sentences
- BNo paragraphs at all
- CA lively tone that talks to the reader as “you”
- DA formal letter sign-off
Show the answer
Answer: C A lively tone that talks to the reader as “you”
A magazine for teenagers can be lively and chatty, with direct address to draw readers in. It should still be well organised, with clear paragraphs.